What you did not know is that New Street Agenda is the second time around. The application area is different but the concept is the same. Roughly.
Years back I did a similar project for adverting. Introducing Visual Basics for advertisers and for advertising agencies. That resulted in a book and numerous article on and around the subject. I ran a column on Communication for the prestigious Danish newspapers Børsen.
I call this page Vintage Communication. Not because the articles are outdated but because they were written when the printed press was the way to go. The articles are from the eighties.
I will link to the articles and series of articles. All of them are written in Danish or Norwegian so you will probably have problems reading them.
Series on Communication:
Articles on Communication:
(Will be added later).
© Knut Skjærven
Copenhagen, January 2, 2016.